Online retail is thriving and expanding thanks to user-friendly websites, better online customer service, and advanced search technologies. The internet has revolutionised customer value creation and relationship building. With a growing number of online users, the online consumer demographic is becoming more varied and widespread. The web has fundamentally altered consumer expectations regarding convenience, speed, pricing, product information and service. These days, it is rare to find a business without a significant online footprint.

In the modern global market, marketing and product sales is a lot simpler than customer delivery. To ensure that products and services are available to customers in the appropriate quantity, location and time, businesses must determine the most effective approach to storing, handling and transporting their goods and services. With a vast array of products to order, ship, stock and oversee, companies must address a significant logistical obstacle.

Cedar IT assists in the coordination of suppliers, purchasing agents, marketers, channel members and customers – encompassing a range of activities: